Users will soon have a new feature that allows them to reduce the quantity of AI-made videos appearing in their streams. This move comes as the platform revealed that it now features more than 1 bn AI videos.
Trial and Implementation
The update is being tested over the following weeks before a widespread release. This development aligns with a surge in content created by AI, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for inferior, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers like content produced via AI tools, including computer-generated images to informative clips, and we aim to provide users the power to adjust the amount of that, according to their own likes,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. Collectively, over 100 million media items are submitted to the platform daily, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of AI content they see by using the “manage topic” option in the platform and selecting the AI content topic. Further subjects that currently be adjusted under the setting encompass current affairs, clothing, beauty, and choreography.
Platform Guidelines
Its rules mandate creators to label convincing AI-made content, and it forbids harmful deepfakes of celebrities or crisis events. Any believable artificial content that is without a tag can be deleted under its terms of service.
In addition, the service will from now on add an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This step is designed to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is also establishing a $2m educational fund for specialists and organizations to develop educational content about responsible artificial intelligence. This program will benefit non-profit groups specializing in training programming and robotics.
Content Safety Approach
The platform has supported its safety measures, during discussion over plans to make redundant hundreds of content moderators in the UK. It is set to reduce a significant number of roles in its trust and safety department in the UK capital, with labor groups and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content prior to it has to be seen by humans. TikTok reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
